Keyword Research
Automatically discover high-value keywords and topics that will drive organic traffic to your website.
Overview
Casper's keyword research feature analyzes your business, website, and competitors to discover keywords that are relevant to your niche and have good ranking potential. This forms the foundation of your content strategy.
The system considers factors like search volume, competition level, search intent, and ranking potential to suggest keywords that will help you build topical authority and attract your target audience.
How It Works
1. Business Analysis
Casper starts by analyzing your business details, website content, and target audience. This helps it understand your niche and what topics are relevant to your business.
2. Competitor Research
The system investigates your competitors' SEO strategies, identifying keywords they're ranking for and finding gaps in their content. This reveals opportunities where you can outrank them.
3. Keyword Discovery
Based on the analysis, Casper discovers high-potential keywords including:
- Long-tail keywords with lower competition
- High-opportunity keywords (good balance of volume and competition)
- Keywords aligned with your business and audience
- Keywords your competitors are ranking for
4. Keyword Metrics
Each keyword comes with real-time SEO data including:
- Difficulty: How hard it is to rank for this keyword
- Search Volume: How many people search for this term monthly
- CPC: Cost per click (indicates commercial value)
- Search Intent: What users are looking for (informational, commercial, etc.)
Best Practices
Start with High Opportunity Keywords
Use the "High Opportunity" filter to find keywords that offer a good balance of search volume and lower competition. These are great starting points, especially for newer websites.
Mix Core Business and Long-Tail Keywords
Combine keywords directly related to your core products/services with longer, more specific long-tail keywords. This builds both topical authority and captures early traffic.
Consider Search Intent
Pay attention to search intent when selecting keywords. Informational keywords are great for building authority, while commercial keywords can drive conversions.
Regularly Refresh Your Keywords
You can regenerate keywords at any time. As your business evolves or you want to explore new topics, generate a fresh keyword list to discover new opportunities.
Advanced Usage
Filtering Keywords
Use the filter options to narrow down keywords by difficulty, search volume, search intent, or opportunity level. This helps you focus on the keywords that matter most for your strategy.
Keyword Scheduling
Schedule keywords to automatically generate articles at specific times. This helps you maintain a consistent publishing schedule and build your content calendar automatically.
Competitor Analysis
Review which keywords your competitors are ranking for. This can reveal content gaps and opportunities to create better content than what's currently ranking.
Common Questions
How many keywords does Casper find?
Usually around 200-600 keywords, depending on your niche and industry. All keywords are relevant, have good search potential, and align with your content strategy.
Can I add my own keywords?
Yes! You can add custom keywords manually. Casper will fetch metrics for your custom keywords and you can generate articles for them just like discovered keywords.
How often should I regenerate keywords?
There's no set frequency, but consider regenerating when your business expands into new areas, you want to explore different topics, or you've exhausted your current keyword list.