Editing Articles
Refine drafts with the rich text editor, Casper AI writing tools, and a right-hand sidebar built for SEO optimization.
Overview
Open any article from Articles to edit in Casper. The editor gives you full control over formatting, images, links, and structure, while the collapsible right sidebar keeps SEO and SERP guidance visible as you write.
You can edit drafts anytime. Published articles are mostly read-only in Casper until you republish updates to your CMS.
Using the Rich Text Editor
Basic formatting
The toolbar supports standard formatting, including:
- Bold and italic text
- Headings (H1, H2, H3, and more)
- Bulleted and numbered lists
- Text alignment
- Blockquotes and code blocks
When a SERP brief exists, you can toggle topic and competitor-term underlines in the editor to see optimization highlights while you write.
Featured image & title
Edit the featured image and article title at the top of the editor so posts are publish-ready without leaving Casper.
Adding images
To add images in the body:
- Place your cursor where you want the image
- Click the image button in the toolbar
- Upload an image or search Unsplash for free stock photos
- Add alt text for accessibility and SEO
Adding links
To add links:
- Select the text you want to link
- Click the link button in the toolbar
- Enter a URL or search for internal links to other articles
Casper AI
Select text (or use slash commands) to open Casper AI and rewrite in place:
- Adjust tone (professional, casual, friendly, and more)
- Fix spelling & grammar
- Extend, reduce, or simplify text
- Emojify
- Custom Instruction
- Complete sentence
Editor Sidebar
The right sidebar is resizable and collapsible. It includes these panels:
Content Score
A live SEO / content score that updates as you edit. When a SERP brief exists, scoring is aware of competitor coverage signals—not just keyword stuffing.
Competition
See the top SERP results for your target keyword so you can compare titles, angles, and what's currently ranking.
Outline
Navigate your draft by heading structure. Use suggested or saved outlines to stay aligned with the brief while you edit.
Content optimization
Optimize against top-ranking pages with three related views:
- Must include — topics pulled from top-ranking pages that your article should cover
- Content gaps — suggested sections that most competitors miss
- Terms — recurring words and phrases from competitors (highlighted in the sidebar and underlined in the editor when highlights are on)
Metadata
Edit publish-ready SEO fields without leaving the article:
- Excerpt
- SEO Title
- Meta Description
- URL Slug
- Author Name
Saving and Publishing from the Editor
Saving your work
Click Save to persist changes. Drafts may also be kept in local browser storage as you type, but you still need Save for a permanent update. Unsaved changes show a warning before you navigate away or publish.
Schedule or publish
From the editor header you can schedule a publish time, publish now to a connected CMS, or delete the article. See Publishing for platform details.
Editing published articles
Changes in Casper don't automatically update live posts. Republish when you want the CMS version to match.
Best Practices
Work the sidebar top to bottom
Check Content Score and Competition first, then close Must include / Content gaps / Terms, and finish with Metadata before you publish.
Use Casper AI for polish, not the whole draft
Generate the draft with article generation, then use Casper AI for tone, clarity, and local rewrites so structure and SEO stay intact.
Always add image alt text
Descriptive alt text improves accessibility and SEO. Prefer images that clarify the section, not decoration alone.