Customization
Customize Casper to match your brand voice, business needs, and content preferences. Configure settings that affect how all your content is generated.
Overview
Casper's customization settings allow you to control how content is generated, ensuring every article matches your brand voice and business goals. These settings apply to all new articles you generate.
Access customization settings from Settings → Generation in your organization dashboard.
Settings Categories
Business Details
Provide information about your business that Casper uses to generate relevant content:
- Business Name: Your company or brand name
- Website URL: Your website address
- Business Description: What your business does
- Target Audience: Who your content is for
- Industry/Niche: Your business sector
This information helps Casper understand your business context and generate more relevant, on-brand content.
Tone of Voice
Define how you want your content to sound:
- Formal: Professional, authoritative tone
- Casual: Friendly, conversational tone
- Technical: Detailed, industry-specific language
- Creative: Engaging, storytelling approach
- Custom: Define your own tone with specific instructions
The tone you select will be applied to all generated articles, ensuring consistency across your content.
Call-to-Actions (CTAs)
Customize the call-to-action text that appears in your articles:
- Default CTA text for articles
- CTA placement (beginning, middle, end)
- Link destination (product pages, contact forms, etc.)
CTAs help convert readers into customers by guiding them to take action.
Generation Preferences
Control how articles are generated:
- Article Length: Preferred word count range
- Content Depth: Surface-level vs. comprehensive
- Internal Linking: Automatic linking to other articles
- Image Usage: Include images in articles
Auto-Publish Settings
Configure automatic publishing behavior:
- Enable/disable auto-publish
- Default publishing platforms
- Publishing schedule preferences
Best Practices
Be Specific
The more detailed your business information, the better Casper can tailor content to your needs. Include specific products, services, and unique selling points.
Match Your Brand
Choose a tone of voice that matches your brand personality. If you're a B2B SaaS company, formal might work better. If you're a lifestyle blog, casual might be more appropriate.
Test and Refine
Generate a few articles with different settings to see what works best for your audience. You can always adjust settings based on results.
Update Regularly
As your business evolves, update your settings to reflect changes. This ensures content stays relevant and aligned with your current goals.
Common Questions
Can I have different settings for different organizations?
Yes! Each organization has its own settings. This is perfect if you manage multiple brands or websites with different voices and goals.
Do settings affect existing articles?
No, settings only affect newly generated articles. Existing articles remain unchanged. You can edit them manually if needed.
Can I override settings for individual articles?
While you can't override generation settings per article, you can always edit articles after generation to customize them further.